A new kind of buyer in the luxury real estate sector

A NEW KIND OF BUYER IN THE LUXURY REAL ESTATE SECTOR

This year which is about to end, brings a new type of buyer in the luxury real estate sector. We refer to the millennial buyers with high purchasing power that have emerged in 2021 and positioned themselves as being a reference regarding investments on top-of-the-line real estate. The recent report Nuevo Lujo of the real estate company VIVA Sotheby´s International Realty gives evidence of this fact and reveals that millennial buyers have played the leading part in 2021 in relation to high standing properties. According to this report, 26% of high standing property transactions carried out in Spain in 2021 were made by these kind of buyers. The report also states that the average price of these deals were close to four million euros (specifically 3.800.000 euros), and they were made by domestic and foreign investors. Recently, in this blog we wrote an article about how our real estate market was boiling. Some experts talk about a new era in relation to our houses and the facts and figures of this report confirm this statement. The emergence of millennial buyers of high standing property has led to a change in the real estate market which has never been seen before in Spain.

A new kind of buyer in the luxury real estate sector
In Spain in 2021, 26% of high standing properties were purchased by millennials

YOUNG ENTREPRENEURS WITH HIGH PURCHASING POWER

The profile of the 26% buyers of high standing property transactions corresponds to young entrepreneurs of around 35 years old who have been successful in moving their businesses forward being generally in the technological sector. It is about ambitious investors who are well aware of what they want and demand exclusive properties where the materials must be top quality so as to create the user´s comfort. Even though they are buyers with high purchasing power, they are meticulous when it comes to looking for property and they do not mind spending as much time as is necessary in order to get what they really want. They are therefore, very ambitious and well prepared buyers who are also very much aware of the effort it takes to create a successful company and thus do not comply with properties that do not fulfil the conditions they are looking for. They especially give value to the location of the property and in addition, as they are young investors who have grown up among new technologies, they regard home automation or domotic as a fundamental issue. They also want the property to be committed to sustainability and to be respectful of the environment. According to the Nuevo Lujo report, high standing millennial investors look for properties with large open spaces and garden areas that allow for social life as well as practicing sports and other activities in the open air. Health is a basic issue for these kind of buyers and this is why they value so much the space and the leisure areas of the property. They also look for diaphanous and spacious rooms that can create the perfect atmosphere for rest and relaxation thus demanding comfortable and cosy properties. In addition, they value positively that the property has devices to purify the air in the rooms in order to improve energy efficiency.

A new kind of buyer in the luxury real estate sector
Millennials look for exclusive properties fully equipped with domotic system

AN IMPORTANT NICHE IN THE MARKET

Another interesting fact that this report shows is that more than 70% of our millennials are currently planning to purchase a house. Within this percentage, up to 88% of them plan to use this investment as their habitual residence. These facts and figures infer, as is obvious, that luxury real estate market has among millennials an important niche. However, in order that they become customers, it is necessary to be able to offer them products that fulfil their demands. As we already said, the commitment to sustainability and the use of new technologies will be key factors to meet their needs and to please them.

Pictures: freepik

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